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A Week In The Workshop 195




Hi all.

Fair warning - bit of a rambling stream of consciousness video today, ‘cos sometimes that’s what you get. There’s a few thoughts on the accidental ‘joinery’ series which seems to have happened (people who watch seems to enjoy it, not that many watching…) and also on the whole ‘New York agent’ thing; I really do get 8-10 of those emails every day and I would love to have someone else deal with them!


There’s been a general downturn in YouTube Adsense - there’s always a ‘summer slump’ though this one seems particularly flat - but it’s not a real concern because of the way I’ve structured the YouTube business, with products, plans, memberships, affiliate income taking up the slack.


Having created this I wouldn’t do anything to jeopardise it, and if the New York agent doesn’t work out, then so be it; but I think it’s worth having the conversation and giving it a 3-month trial.

I watched a very interesting interview with YouTuber Ali Abdaal who leverages his videos to an extraordinary degree, and whilst the hard numbers are fascinating, I can’t help but feel that the business he’s created has such a large overhead - $2.5M in costs in 2022and a staff of 18 at the time - that his business could be much simpler if he just pulled it back a notch or two. But what do I know?

I’ll link the interview below- it’s a couple of hours long but very interesting, if that’s your kind of thing; makes a change to see a top YouTuber who’s British, too!


That’s all for this week though.


Thanks so much for being part of Plus, enjoy the rest of the weekend and I’ll catch you in the mid-week.


Best, Peter

Colin and Samir with Ali Abdaal - https://youtu.be/NcYt79DjNwY

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12 Comments


Thanks for explaining a bit more of the reasoning behind the New York agent, Peter. As you say, there may be some gems inamongst the email dross. Give it a go.


It did sound like you need a secretary to screen your emails Peter! Can only hope that you don’t retreat away from the populus and still reply in person to comments and the forum. I can see it now, we’ll know that’s started when we get stock replies “Mr Millard thanks you for your kind and insightful comment and hopes you are having a great day” 🤔

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petermillard
petermillard
Aug 25, 2023
Replying to

Hi, <<Geoffrey Coan>>


, and thanks for taking the time to comment! Mr Millard appreciates your considered thoughts, and hope you have a great day!


Best regards,


Lloyd, VP of creative relations,

M&M Enterprises.

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Didn’t have time to comment midweek but crack on with the ads - all of us want to maximise our income so why not - a few thoughts as a punter..


In some ways, ads somewhat unrelated can be just as engaging /

interesting - anything for the discerning gentleman buyer sounds good to me! They are easy enough to skip when needed but anything electronic is of interest. Great example is the Insta Go camera you had - a review of that mixed in with a video would have been really engaging


On the other hand, I can find closely related products to a channel worse unless they are done really well - poor Ben from Crimson guitar who…


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Replying to

I’m not anti-product reviews because we live in the real world of bills to pay etc. The “would the content creator buy it with their own money” is a good test.


I’m interested to see relevant other products and ideas that I would not otherwise have come across and hear what the creator’s views are, but there are some that are far too much of a product advert. Stuart Matthew’s Ecoflow got a lot of such comments as well.

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Paul
Paul
Aug 20, 2023

Hopefully this prospective representation will turn into something that is an addtional wheel on the wagon! Never hurts to diversify even more. If I were receiving 8 or more emails like that a day, I'd probably just filter them right to trash.

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petermillard
petermillard
Aug 20, 2023
Replying to

Thanks Paul! Yes, that's basically what I do now, but you never know what you might be missing! 🤷‍♂️ 👍

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Bill J
Bill J
Aug 20, 2023

Very interesting Peter, it's definitely worth you checking out, but the ones you read out sound like typical scams, given away by the poor English in my opinion.

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petermillard
petermillard
Aug 20, 2023
Replying to

Cheers Bill. And no, that's actually the typical standard of English. 🤷‍♂️ Arguably 1000 times better than my Chinese...

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That was really interesting to listen to Peter. I'm only tiny small fry, but I would love to have some form of representation. I get 15-20 of those emails a week and my first instinct is 'they are scams', but what if some of them aren't and I am potentially missing out on opportunities to develop what I am trying to grow here? An example being the folk at Forthwall got in touch with me and it was one of the very few I engaged in, then I decided to put the stopper on it as I thought it could be a scam. Keith Brown ended up working with them and I felt a bit stupid for missing out.


I'd…

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petermillard
petermillard
Aug 20, 2023
Replying to

Cheers Leo. Yes, that’s very much my thinking too; the vast majority of those emails sound like nonsense, but what if there’s the odd one that isn’t? How do you figure out which one that is without engaging with them? With Adsense money getting thinner on the ground, you can’t really afford to leave any money on the table. Keep you posted! 👍👍

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